Ideas for Trade Show Booths that Work You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others. A good start would be to attend occasions inside and outside of your industry, and pick out and assess the latest marketing concepts. Go around a trade hall and observe what the others are doing with their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects. So what are some trade show ideas that can help your booth lure buyers?
Figuring Out Businesses
To make a good first impression, use a large signage and strong graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. If your hanging sign has a unique shape, it can likewise attract people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
If You Think You Get Options, Then Read This
You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. Those who signed up to participate can become part of your mailing list after the event. You can create traffic by hiring magicians and entertainers who can include your product information in their acts to step up sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You may also include a wireless charging station in your booth so you can gather lead information from the users. People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. It is also one way to increase your social media presence by tagging the visitor on the picture and posting it on social media channels to be viewed by all of the attendee’s friends.